# Linger

> Linger turns the moment someone likes your brand in person into an offer they choose to keep in Apple or Google Wallet. One tap on a Linger card, an email address and a tick: no app, no sign-up form. You stay in their pocket and see who comes back.

Linger is a UK service for brands of any size that meet people in person, from independents to global names, and for the organisers of events.

## How it works for the person at the stand
1. Taste: They try your product, like they always have.
2. Tap: One tap on your Linger card opens your offer. No app.
3. Keep: Just an email and a tick, and the offer goes into Apple or Google Wallet.
4. Come back: A nudge before the offer ends brings them to your shop or shelf.

## How it works for a brand
1. Book your show: Pick the event and write your offer. It takes ten minutes.
2. Place your Linger card: We post your branded NFC cards. Put them wherever people meet you.
3. Follow up: Send a new offer or launch to the Wallet passes of people who kept you.
4. See who came back: Followers, redemptions and sales, by show. Export to your CRM.

## Pricing (pilot)
- Per show: £100 to book, then 50p per follower, capped at £400 a show.
- Monthly plans between shows: Starter £99 (500 followers); Growth £199 (2,500 followers); Pro £399 (10,000 followers).
- Pilot pricing, excluding VAT.

## Questions
### What is Linger?
Linger is a tool for brands of any size that meet people in person, from independents to global names. People who like what they find tap a Linger card and save the brand's offer to Apple Wallet or Google Wallet. The brand can then send them offers and news through the pass, and see who comes back to buy.

### Do people need to download an app or fill in a form?
No. One tap on the NFC Linger card (or a scan of its QR code) opens a web page with the offer. People enter just their email address and tick a box that names the brand: no account, no name, no long form. Adding the offer to Wallet is one more tap, and following the next brand they meet is a single tap.

### What data does the brand get?
The brand sees how many people tapped, kept the offer and redeemed it, and the sales tied to those codes, by show. Followers' email addresses, each with its consent record, are in the brand's follower export. Linger never asks for names, phone numbers or addresses.

### How is consent handled?
Each person chooses each brand themselves on one clear screen. Linger records the exact consent wording they saw, and they can let any brand go in one tap from the pass or any email.

### How much does Linger cost?
During the pilot: £100 to book a show, then 50p per follower, never more than £400 a show. Between shows, monthly plans start at £99 (500 followers), with £199 (2,500) and £399 (10,000). Prices exclude VAT.

### Which phones does it work on?
iPhones with Apple Wallet and Android phones with Google Wallet. The Linger card has NFC for a tap and a QR code for phones without NFC.

### Can alcohol brands use Linger?
Yes. Offers stay about the brand and its products, never about drinking more, in line with the UK CAP Code. Shows check ID for over-18s, and alcohol offers are for over-18s only.

### How are sales tracked back to a show?
Each person gets their own code. When it is used online (Shopify, WooCommerce or an order export) or redeemed in person, the sale is matched to the show where they kept the offer.

## Contact
- Email: hello@uselinger.app
- Book a pilot: https://uselinger.app/#book

## Links
- [Home](https://uselinger.app/): what Linger is, how it works, pricing, events and how to book a pilot
- [Privacy](https://uselinger.app/privacy): how attendee data and consent are handled